Hi! I’m Heather.

UX Researcher driving product decisions through mixed-methods insights & measurement

I lead end‑to‑end research to help teams make confident decisions in complex product spaces. My work blends qualitative depth with quantitative rigor, focusing on clarity, prioritization, and measurable impact.

 

See selected work below ⇣

  • Landing Page (2023-2025)

    There’s so much to do! What deserves my attention?

    Literature Review, Concept Test, Wizard of Oz, Survey, Benchmarking

  • Signature Hub (2025)

    Who still needs to sign all these documents?

    Concept Test, Task-Based Test, Statistical Comparisons

  • Compensation Tracking (2023)

    How much money can I expect next month given my sales?

    1:1 Interviews, Concept Testing, Usability Testing

⭐️ Specialities

  • Mixed Methods Research Strategy

  • Storytelling & Data Visualization

  • Cross-Functional Collaboration

  • Mentoring

  • Report Writing

 

🎯 Research Methods

  • 1:1 Interviews

  • Concept Testing

  • Surveys

  • Tree Testing & Card Sorting

  • Usability Testing

  • Contextual Inquiry

  • Benchmarking Studies

 

🛠️ Tools

  • UserZoom

  • Qualtrics

  • UserTesting

  • Matlab, SPSS, R, Excel for analysis

  • Figma (for testing prototypes)

  • Heap