Hi! I'm Heather.
I received my PhD in Cognitive Psychology from the University of Pittsburgh in August 2021. As a graduate student, I worked with Marc Coutanche at the Learning Research and Development Center. I used behavioral (online and in-person) and neuroimaging (fMRI, EEG) methods to investigate human learning, memory, and attention. I mainly focused on how people remember and creatively think about concepts (I spent a lot of time asking people strange questions like “What do you think a flamingo lemon would be?”).
My graduate training was decidedly interdisciplinary; I delved into neuroscience as a member of the Center for the Neural Basis of Cognition, honed my teaching skills while earning Advanced Achievement in the Teaching of Psychology, and took design-focused coursework, including at the Human-Computer Interaction Institute at Carnegie Mellon University.
I currently work in NYC as a user experience researcher at Northwestern Mutual, where I collaborate with cross-functional teams to enhance financial advisors’ experiences using digital tools.
When I am not working, I can usually be found watching old reruns of Gilmore Girls and eating M&Ms. I enjoy baking and very slowly learning to play the piano. I am currently baking my way through Bake Off’s Benjamina Ebuehi’s cookbook.
🎯 Research Methods
Qualitative Methods:
1:1 Semi-Structured Interviews
Usability Testing (Moderated & Unmoderated)
Concept Testing
Field Studies / Contextual Inquiry
Card Sorting & Tree Testing
Quantitative Methods:
Survey Design & Analysis
Benchmarking Studies
Statistical Analysis (t-tests, regressions, ANOVAs)
🛠 Research Tools
UserZoom
Qualtrics
UserTesting
Matlab, SPSS, R, and Excel for analysis
Figma (for testing prototypes)
Heap
🧩 Strengths & Specialties
Mixed-Methods Research Strategy
Cross-Functional Collaboration (Product, Design, Engineering)
Research Storytelling & Data Visualization
Teaching and Advocating Research Best Practices