Hi! I'm Heather.

I received my PhD in Cognitive Psychology from the University of Pittsburgh in August 2021. As a graduate student, I worked with Marc Coutanche at the Learning Research and Development Center. I used behavioral (online and in-person) and neuroimaging (fMRI, EEG) methods to investigate human learning, memory, and attention. I mainly focused on how people remember and creatively think about concepts (I spent a lot of time asking people strange questions like “What do you think a flamingo lemon would be?”).

My graduate training was decidedly interdisciplinary; I delved into neuroscience as a member of the Center for the Neural Basis of Cognition, honed my teaching skills while earning Advanced Achievement in the Teaching of Psychology, and took design-focused coursework, including at the Human-Computer Interaction Institute at Carnegie Mellon University.

I currently work in NYC as a user experience researcher at Northwestern Mutual, where I collaborate with cross-functional teams to enhance financial advisors’ experiences using digital tools.

When I am not working, I can usually be found watching old reruns of Gilmore Girls and eating M&Ms. I enjoy baking and very slowly learning to play the piano. I am currently baking my way through Bake Off’s Benjamina Ebuehi’s cookbook.

 

🎯 Research Methods

Qualitative Methods:

  • 1:1 Semi-Structured Interviews

  • Usability Testing (Moderated & Unmoderated)

  • Concept Testing

  • Field Studies / Contextual Inquiry

  • Card Sorting & Tree Testing

Quantitative Methods:

  • Survey Design & Analysis

  • Benchmarking Studies

  • Statistical Analysis (t-tests, regressions, ANOVAs)

🛠 Research Tools

  • UserZoom

  • Qualtrics

  • UserTesting

  • Matlab, SPSS, R, and Excel for analysis

  • Figma (for testing prototypes)

  • Heap

🧩 Strengths & Specialties

  • Mixed-Methods Research Strategy

  • Cross-Functional Collaboration (Product, Design, Engineering)

  • Research Storytelling & Data Visualization

  • Teaching and Advocating Research Best Practices

 

Contact

bruetth1@gmail.com